BACKGROUND

From 2014-2015, Land Rover needed to introduce a new product “Discovery Sport” and create content for "45th Anniversary of Range Rover”.  

 

IDEA

Build product brands of Discovery and Range Rover to provide stronger support for new products. (In 2014-2015, WE launched Discovery 25 Ann. Campaign and supported Discovery Sport launch campaign. In 2015, WE operated social media and PR contents for Range Rover 45 Ann. Campaigns. )

 

RESULTS

Discovery Sport was successfully launched in China, with 1st set of orders exceeding expectation. Range Rover continued to be the most admired luxury SUV in China. It’s later launch of Range Rover Velar in 2016 turned out to be a success. 

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