KEF, a high end HiFi brand from the UK, entered China market in 2016. The brand has a multi-award-winning flagship series LS Family and is sold mainly in dealer shops and online. With the limitation in offline trial space and environment, Chinese consumers had little opportunity for trial and consideration.
WE created the annual communication theme #Never Settle for Less On Sound# to bring about immersive trial experiences for consumers. The campaign allowed consumers to enjoy music to the fullest with KEF’s LS Family products, and brought about premium and innovative Online to Offline trial experiences that links directly to purchases and WOM.
KEF launched their first ever O2O campaign in China market to provide premium offline trial opportunity, innovative O2O immersive music experience plus always-on content seeding, setting a great foundation of communication for the brand and built brand and product awareness in China market.