BACKGROUND

Kjeldsens was the best selling gift giving item in China, but lost market share due to imitation brands.   

 

IDEA

Create a lively and likeable brand persona in social media and sell it as a snack for teenagers. Reinforced the authenticity and quality brand image and drive traffic to the brand’s eCommerce flagship store operated by WE. 

 

RESULTS

Create a lively and likeable brand persona in social media and sell it as a snack for teenagers. Reinforced the authenticity and quality brand image and drive traffic to the brand’s eCommerce flagship store operated by WE.