BACKGROUND

WE developed through-the-line communication campaigns for Estee Lauder in China and creatives for other Asia Pacific markets. Since the target audience for premium skincare is getting younger, the brand needs to revamp its image to attract the younger audience.  

 

IDEA

Based on Chinese insights, WE developed unique selling points for each product line and revitalized the brand image to be younger and more energetic via a series of product communications. 

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RESULTS

Estee Lauder achieved the No. 1 position among cosmetic brands in China during the years as WE’s retainer client.