BACKGROUND

In 2017, NEVS, a new electric car and mobility company from Sweden with heritage of SAAB, entered China market, but its product won’t be launched in 1- 2 years. WE Marketing worked with NEVS as the strategic and creative agency launching the brand.  

 

IDEA

NEVS Brand Campaign focused on the visions of the company on future cars and mobility, with a strong connection to its Swedish culture and Saab heritage.  

 

RESULTS

Brand launch campaign associated with CES Asia created significant awareness and interest within the auto industry and among consumers, building anticipation to the product launch in 2018.