BACKGROUND

Aiming to enhance brand awareness and member activeness, WE planned and implemented a Social CRM campaign for Genki Sushi. 

 

IDEA

Link the brand experience with CRM program to add value to each other.  By making use of multiple features of their WeChat public account, like shake, coupon, and  games, Genki drives customers from online to offline, and increases the membership base. And by making use of the membership data, brand communications can become more customized and accurate.

 

RESULTS

Number of members and store traffic has increased significantly.