BACKGROUND

Based on the brand proposition “Trust Loan” developed by WE, the agency developed a campaign to build awareness of Ping An Pu Hui as a global financial services institution 

 

IDEA

With a real life touching story  of a blind man who ran a marathon,  the “Trust is the Power” video brings the idea of Trust Loan to life. 

 

RESULTS

Total online exposure: 3.3 billion; 22% increment in sales during campaign period; 280% increase in sales in 2016 compared to 2015.