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Based on the brand proposition “Trust Loan” developed by WE, the agency developed a campaign to build awareness of Ping An Pu Hui as a global financial services institution
With a real life touching story of a blind man who ran a marathon, the “Trust is the Power” video brings the idea of Trust Loan to life.
Total online exposure: 3.3 billion; 22% increment in sales during campaign period; 280% increase in sales in 2016 compared to 2015.
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